Lakeland Marketing ... serving the foodservice industry
Premier Food-Service Brokerage in the Southeast US
Longview: about us
Welcome to the Lakeland | East Texas homepage! We serve Texas east of Dallas and parts of Western Louisiana.OUR MISSION: Being a leader in the foodservice industry is our way of life. To maintain our leadership, we will be visionaries of the foodservice representation experience. With our unwavering commitment to profitably create a constantly evolving and extraordinary line of representation, innovation will always be essential to our future. Above all, we are dedicated to creating a dynamic and gratifying environment so compelling that our customers, manufactures and co-workers will want to participate in achieving mutual success.
OUR STRATEGY: Lakeland Marketing is an aggressive selling company, utilizing all marketing tools provided by our manufacturing partners. We offer such incentives as Frequent Buyer Programs to drive sales, increase account penetration, and win loyalty. We creatively merchandise our manufacturers’ products to our distributor’s sales force to bring you new products and ideas.
OUR TECHNOLOGY: Lakeland Marketing uses state-of-the-art computer systems. Our software programs allow us to:
- track and manage orders
- track and manage samples
- track and manage bids
- manage sales and account activity
Additional technologies provide reporting and audit/tracking systems. With over 2000 key operators in our sales management system, Lakeland Marketing offers special attention and innovation to all of our customers.