Lakeland Marketing ... serving the foodservice industry
Premier Food-Service Brokerage in the Southeast US
Lubbock: about us
Welcome to the West Texas homepage! As the newest addition to the Lakeland family, we are located in Lubbock, and we serve all of West Texas.
OUR MISSION: Being a leader in the foodservice industry is our way of life. To maintain our leadership, we will be visionaries of the foodservice representation experience. With our unwavering commitment to profitably create a constantly evolving and extraordinary line of representation, innovation will always be essential to our future. Above all, we are dedicated to creating a dynamic and gratifying environment so compelling that our customers, manufactures and co-workers will want to participate in achieving mutual success.
OUR HISTORY: Since our inception in 1988, Lakeland Marketing (Dallas) has evolved to become one of North Texas’ leading full-service foodservice brokers. We continue to rely on our team’s 200+ years of combined industry experience to make us one of the most aggressive and organized business partners in our market. By continuing to conduct ourselves with the utmost integrity and by anticipating the best interest of our customers, our company, and our vendors, our continued success will be certain.
OUR GROWTH: Over the past several years, Lakeland Marketing Dallas has had double-digit annual sales growth. This growth is due to our hard work and dedication to our principals and our customers.
OUR STRATEGY: Lakeland Marketing is an aggressive selling company, utilizing all marketing tools provided by our manufacturing partners. We offer such incentives as Frequent Buyer Programs to drive sales, increase account penetration, and win loyalty. We creatively merchandise our manufacturers’ products to our distributor’s sales force to bring you new products and ideas.
OUR TECHNOLOGY: Lakeland Marketing uses state-of-the-art computer systems. Our software programs allow us to:
- track and manage orders
- track and manage samples
- track and manage bids
- manage sales and account activity
Additional technologies provide reporting and audit/tracking systems. With over 2000 key operators in our sales management system, Lakeland Marketing offers special attention and innovation to all of our customers.